Abhishek ThakurDec 8, 20224 min readDigital Out of Home Advertising: Everything you need to knowWhat is Digital Out of Home Advertising? Digital Out of Home advertising resulted from the much-needed evolution in the Out of Home...
Abhishek ThakurNov 23, 20213 min readAudience measurement — How the game-changer for OOH is shaping up to be.As the global advertising landscape reshapes under the programmatic media allocation, the role of data has seen a continuous rise....
Abhishek ThakurFeb 17, 20212 min readA new radical shift in the world of OOH — Residential ScreensThe post-COVID Out of Home advertising industry needs some radical rethinking having been exposed of many shortcomings. Innovation...
Abhishek ThakurMay 18, 20205 min read5 ways to make your DOOH/OOH ads standoutThe world of advertisement and communication is so vast and omnipresent that sometimes it becomes really hard to make your voice heard...