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Abhishek Thakur
Dec 8, 20224 min read
Connected Screen Advertising: Everything you need to know about Ambient CTV
What is Ambient CTV Advertising? Ambient CTV advertising is an innovative extension of traditional out-of-home (OOH) advertising, merging...
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Abhishek Thakur
Nov 23, 20213 min read
Audience measurement — How the game-changer for OOH is shaping up to be.
As the global advertising landscape reshapes under the programmatic media allocation, the role of data has seen a continuous rise....
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Abhishek Thakur
Feb 17, 20212 min read
A new radical shift in the world of OOH — Residential Screens
The post-COVID Out of Home advertising industry needs some radical rethinking having been exposed of many shortcomings. Innovation...
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